You may know of Mike Napoli, formerly first baseman for the Red Sox and now a free agent. What you may not know about is his years-long struggle to sleep.
Mike had severe sleep apnea. He was waking 50 to 100 times or more a night and as a result, never getting into REM sleep. Unrefreshed every morning, he was basically sleepwalking through eight years of his professional career.
Napoli tried the usual remedies – a CPAP machine, medication, and dental mouthpiece, alone and in combination. Nothing worked. Finally, he agreed to a drastic step – bimaxillary reconstruction surgery.
After two days in the ICU and a week and a half of unremitting pain, he finally got restful, restorative sleep. With that, his energy skyrocketed.
Don’t Be Like Mike
Napoli’s to be commended for trying different approaches under medical supervision to treat his sleep disorder. But what stands out from his story is that he undoubtedly knew that the only certain treatment was surgery. And he delayed, and delayed, until out of desperation, he finally made the hard choice.
There’s a lesson here for dentists. When things aren’t going right with your efforts to get new patients, you’ll be ahead of the game if you choose the most effective “treatment” available. And that treatment is SmartBox’s industry-leading Patient Attraction System™.
Treat the Cause, Not the Symptom
If your marketing isn’t bringing you the number and quality of new patients you need, it’s almost certainly because you’re marketing to the wrong patients – just like almost everyone else in your market.
Yes, everyone needs, and arguably deserves, competent dental care. But that’s the problem – if your prospects see you as just another competent dentist, they have no reason to choose you rather than a competitor. The odds are that your “traditional” marketing is attracting price-driven and insurance-driven patients, and “one-and-dones.” With those relatively low-value case, you wind up working too much, for too long, for too little return.
Just like everybody else.
The Patient Attraction System™ is the treatment of choice for traditional dental marketing because it works to differentiate you from your competitors. The PAS positions you as the only logical choice to solve your prospects’ dental problems. You become an attractive prospect for the 20 percent of the population with the resources to choose a dentist who they like, trust, and can relate to.
To be clear, the Patient Attraction System™ is a radically different approach to getting new patients. Not all dentists are comfortable with the required shift in mindset away from monthly specials, discounts, and freebies. But for those dentists who are serious about success, and who have the courage to make what may be a hard choice, it’s the proven solution for what ails your dental marketing.
Are You Serious About Your Success?
Then go to smartboxdental.com/blueprint and schedule a Patient Attraction System Blueprint™ Session. They are reserved only for serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.
The Patient Attraction System™ is the treatment of choice for what ails your dental marketing.