You have ALL the latest digital marketing, and you’re spending thousands of dollars trying to reach new patients. You’re involved in every possible digital platform, but this approach still isn’t bringing you more and better patients.
Where did it all go wrong? Maybe your marketing is spread too wide and not enough of it is producing. The next time you evaluate your digital marketing, don’t just follow the money, follow the results.
Flashy digital marketing isn’t worth squat unless you track your results. What effort is bring in the most patients? What marketing campaign is bringing in the patients you want to treat? Do you know the answers to these questions? It’s possible the most expensive marketing effort isn’t bringing you new patients … or the RIGHT patients for your dental practice.
Colin Receveur, CEO and founder of SmartBox Web Marketing, recently penned an article for Dental Economics highlighting just how dentists can track their digital marketing results and grow their dental practices. If you’re trying to wrap your head around where your digital marketing is falling through the cracks, do yourself a favor and read what Colin has to say: