The word “ultimate” gets tossed around pretty carelessly these days. In fact, it’s arguably overused to the point where it’s become nearly meaningless.
However, when the term is applied to a specific endeavor or product, it’s quite possible to give it a fairly precise meaning.
For dentists who wonder what ultimate success for them might look like, here’s one idea:
Ultimate success means practicing the dentistry
YOU want on YOUR terms.
It’s likely that you, like almost every dentist, have cases that you prefer to do. Those are the cases that make your ears perk up and get your blood pumping. They’re the cases that present an interesting technical challenge or cases where your efforts can make a tremendous difference in a patient’s life… or both.
What if you could spend more of your time doing just those cases?
What if insurance was an afterthought for the patients who sought your help?
What if you could work just three to four days a week and be out of the office early?
It’s Entirely Possible
This might sound like one of those “too good to be true” pitches. It’s not; there are dentists across the country who are making their version of Ultimate Dental Practice Success a reality right this moment.
Those dentists are emphasizing cosmetic dentistry; or full-mouth reconstruction; or implants; or whatever they want, basically. They can do this because they’ve learned the keys to escaping the dental rat race of serving too many routine, uninteresting, low-value patients.
They’ve learned how to attract the patients that will fuel their success and allow them to work less, earn more, and enjoy life!
It Starts With Attitude
For too long, dentists have devalued their own worth by engaging in price wars, discount programs, and specials. They’ve felt obligated to market their practices this way because their competitors do. Patients are price-driven, they tell themselves, so the only way to attract new patients is to offer low prices.
They do themselves a disservice with this attitude; dentists are advance-degreed professionals who spent four long years in dental school to master a wealth of knowledge and develop technical proficiency.
You’re a Doctor of Dental Surgery or a Doctor of Dental Medicine.
Why would you market like a discount retailer? You’re far, far better than this and you deserve more than to spend the rest of your career working too hard for too long for too little.
Rise UP! The Keys to Ultimate Dental Practice Success is the latest bestseller by Colin Receveur, SmartBox founder and CEO. This groundbreaking book shows you how to escape the trap that dentists today find themselves in; how to take and hold the high ground of better dental patients in your market; and how to succeed on your own terms regardless of what your competitors, corporate dentistry, and the insurance industry do. You can get your copy for just $4.95 shipping and handling.
Just visit UltimateDentalPracticeSuccess.com.
That’s right; invest less than the price of a latte to get started on the path to your ultimate success.