There’s rarely been a better time for dentists to embrace practice growth. The economy continues to surge, a recent market correction notwithstanding. With unemployment near record lows, and the recent tax cut promising to put more money in families’ pockets, smart dentists will position their practices to benefit.
There’s just one problem – how do you do that?
You certainly didn’t study practice marketing in dental school. You probably didn’t intend to add to your professional workload by managing your marketing yourself. Frankly, it’s a huge waste of dentists’ time and talent to oversee their marketing because it doesn’t directly make you one dime. You make money by seeing patients and solving their dental problems.
You’re still in practice, so if you’re doing your own marketing you’re to be commended. But there’s only so much of you to go around. Something’s got to change if you’re going to grow your practice and benefit from the current economic boom.
Where Most Dentists Go Wrong
The problem with dentists’ marketing is that they market like everybody else. Basically, they’re busy “chasing” patients by advertising low price, specials, and insurance acceptance.
Getting more low-value and potentially one-off patients is a very time-consuming and exhausting way to grow your practice. But getting more patients is only one part of the puzzle. You need better patients, patients that represent lifetime value to your practice rather than one-time opportunities.
Where Your Practice Can Go Right
20-30 percent of any given market consists of prospects with the ability and willingness to pay more for the right dentist. As a group, those better patients are fiercely loyal to the dentist they choose. The lifetime value of better patients is greater by orders of magnitude than the value of price-shoppers, one-and-dones, and insurance-driven patients.
If you’re interested in maximum practice growth, you need to focus your marketing on getting many more high-value patients. You can’t advertise your way to better patients; the vast majority of them aren’t motivated by low prices and discounts. They’re looking for something different in the dentists they choose, and that thing is trust.
You get better patients by attracting them, rather than chasing them. The process of patient attraction, done correctly, attracts many more patients over time rather than looking for this month’s quick-hit sales.
Patient Attraction Is All SmartBox Does
SmartBox’s industry-leading Patient Attraction System™ helps more than 550 dentists on three continents get more and better patients. We provide a steady stream of new patients so our doctors can focus on actually doing the dentistry.
Our systematic approach to practice growth has a large number of highly integrated parts and pieces. As you can imagine, it demands specialized skills — website design, search engine optimization, phone tracking and Call Quality Analysis, content creation, and much more.
It’s barely possible for a dental practice to construct and maintain their own system – SmartBox has widely published all the information necessary – but it’s an enormous investment of time and energy.
Are you serious about riding the economic wave to maximum practice growth? Visit the SmartBox website and click the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™.
Following a 25-minute phone call, we’ll send you your completely personalized, free Patient Attraction Roadmap™ that will show you how SmartBox can double or even triple your practice.
The time to grow your practice is now. The road to dental practice success runs through SmartBox.