Direct Me: High Value Local Directories

One reliable way to generate high quality inbound links and increase your web presence is to submit your site to high quality directories. These sites generally provide consumers with a way to connect with an electronic version on the yellow pages, and have become a reliable alternative to out-dated print methods. Manual submission to these directories can enable you to promote your site, phone number and business services to targeted local consumers at no additional cost.

There are dozens of local sites which aggregate consumer reviews for local decision making. One of the fastest growing offerings is Yelp, which is a Web 2.0 version of Citysearch that allows consumers to connect with reliable reviews. You can "claim" or add your local business listing on these sites, which allows you to receive notifications of consumer reviews, add special offers or update business information as it changes (including new products and service offerings.)  It's important to claim these listings to keep accurate tabs on your company in the eyes of consumers, as well as ensuring that you get proper links back to your website for SEO purposes.

General web directories are also a good source of potential links and visibility for your company. High quality directories include, Yahoo and Best of the Web, although they each have their own requirements and submission fees for entry. Dedicating part of your promotional budget to submission to relevant niche directories can also be an effect way to generate quality inbound links to increase your search rankings.