Being a dentist routinely ranks as one of the two best professions in the country, but you’d never know it by talking with a random cross-section of practice owners.
You’ll hear complaints about neck and back pain; patients who argue about case solutions; patients who question every procedure and charge; and patients who only want what insurance will cover.
You’ll also hear about not having enough time for family and friends; juggling too many non-clinical responsibilities; and fearing that they’re reaching the point where they’ll dread coming into the practice.
How Dentistry Goes Wrong
It’s not much of an exaggeration to say that satisfaction in dentistry depends on two things – how hard you’re working and how much you get paid. That’s not to take anything away from the satisfaction of improving lives, which is great. But while you’re doing that emotionally work, you’ve got staff to pay, bills to cover, and kids to put through college.
There’s another variable to being satisfied as a dentist that may not apply to everyone, and that’s whether you find the work you routinely do to be challenging. As with people in any profession, there are some dentists who are content to follow a routine and find that to be enough. But routine dentistry is an endless procession of exams, drill-and-fills, and the odd dental crown. The routine is a treadmill that keeps dentists working too hard, for too long, for too little.
Dentists who find themselves on the dental treadmill can look to their marketing as the cause. Advertising on low price, specials, and insurance acceptance is attractive to prospects who want to spend as little as possible on dentistry. To put it another way, you get what you market for.
Change Your Approach
Advertising for dentists is basically a “quick-hit” approach that chases prospects. You’re trying to motivate prospects and/or existing patients to take advantage of a limited-time offer right now, or at the very least, soon.
It’s a virtual certainty that one or more of your competitors is taking exactly the same approach to getting more patients. That leaves the low-price “leader” as the winner of a game that success-minded patients shouldn’t play in the first place.
That’s not to say that offering specials is bad. Probably every dental practice does that on occasion. But it shouldn’t be your main marketing approach if you want to earn more, work less, and enjoy what you’re doing.
In any given market, some 20-30 percent of prospects have the ability and willingness to pay more for the right dentist. You won’t attract those “better” prospects by advertising low price or insurance acceptance. Those aren’t major motivators for more affluent patients.
What does motivate better patients is finding a dentist who they like, trust, relate to, and who they regard as the dental expert. In a nutshell, that’s what SmartBox does for our dentists. We position them as the preferred choice for the prospects they want to attract.
If you’re ready to work less, earn more, and experience the satisfaction of dentistry the way it should be, visit the SmartBox website and click the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™.
Following a 25-minute phone call, we’ll send you your completely personalized Patient Attraction Roadmap™ that will show you how SmartBox can double or even triple your practice.
Dentistry is too good a profession to be bad. With SmartBox, you need never fear dreading going into the office.