There’s probably not a dentist out there who doesn’t want to grow their practice. That growth might mean more revenue, higher average case value, adding one or more associates, expanding services and/or locations, or increasing practice valuation.
The question for already busy dentists is how to make that growth happen. You’ve probably heard the old quip about, “When you’re up to your butt in alligators, it’s hard to remember that your original intention was to drain the swamp.”
There’s a lot of truth in that saying, and dentists today know it all too well.
As odd as it might sound, there’s only one thing standing between dentists and the success and growth they want. And it’s probably not what you think it is.
Alligators Don’t Pay Well
The problem with dentistry today is that they have too many low-value patients. That bears repeating: your chairs are filled with low-value patients. You wind up working too hard for too long for too little.
Can you grow a practice that way? Of course, if your neck, your back, and your stamina hold up. You’re only human, and the constant grind takes a toll on everyone.
Try envisioning another 20, 30, or 40 years of working the way you are now. Your end of the swamp probably looks pretty dismal.
Fortunately, this is one area where the problem suggests the solution. You need better patients in your chairs. Let’s talk about how to get them.
Make The Choosy, Choose You
People with discretionary income can afford to be choosy, and they are. They avoid Motel 6 like the plaque and pay a lot more for an Omni or better Hilton. They rarely shops discount stores because they can afford to buy the clothes and other items they want.
Right now, dentists are widely viewed as interchangeable tooth technicians. Don’t take offense at that; it’s the result of a “me, too” approach to promoting dental practices, one that favors low prices, discounts, and specials. If all dentists are the same to prospects, the only sales points are price and availability.
If you want better patients in your chairs – patients who will stay, pay, and refer – you need to set yourself apart from the great mass of dentists.
Start with this thought in mind: people with money will spend it for a better experience. They expect to be very well treated at whatever store, restaurant, or service provider they patronize. They expect comforts and amenities. They expect caring, knowledgeable staff and management. They hope and expect to trust the businesses they’re doing business with.
Better patients don’t care about saving a few bucks. If you’re a price-based dentist, you’re going to need to completely retool your approach to promoting you practice. But who has the time, not to mention the energy, to accomplish that?
Discover What SmartBox Can Do For Your Practice
In a nutshell, helping dentists get the patients they want, so they can grow their practice the way they want, is what SmartBox does.
Schedule a Practice Growth Call with Ashley Best.
For an investment of your time, you’ll receive our Summary of Findings about what’s working and not working in your current practice growth efforts, and your personalized Practice Growth Roadmap that lays out specifically how you can overcome all obstacles and achieve the kind of success and growth you’ve always dreamed about.
Let SmartBox take the headache out of growing your practice.