Happy Fourth of July, one day in advance.
Historically and culturally, tomorrow is a big deal for the United States and, indirectly, much of the rest of the world.
Democracy never really caught on until America declared its independence from England and fought for and won the right to determine its own affairs. Once our fledgling Republic was up and running for a while, it served as the inspiration for countries around the world.
What does this have to do with dentistry? The Fourth of July is the anniversary of organized, successful resistance to tyranny. There’s another sort-of tyrant around – it’s the traditional model of dental practice marketing.
That model says that patients only care about price and insurance acceptance. That model says that patients see no real difference between dentists, so one is just as good as another. That model says that dentistry is no more than than a price war between competitors.
It’s hard to say what makes this model so irresistible to so many dentists, particularly as life under a tyrant is rarely easy.
- Dentists who promote low price and insurance acceptance work too hard for too long for too little.
- They shave their margins to the bone to remain competitive.
- They get price-shoppers, one-and-dones, and patients who want only the care that insurance will cover.
- They get beaten up on the necessity of care by people at dental insurers who know little about dentistry.
- They spend more on marketing to keep their prospect pipelines filled because there are so many desertions.
It’s Time to Declare Your Practice’s Independence
There’s a proven method of attracting better dental patients that vastly outperforms the traditional model. It’s SmartBox’s industry-leading Patient Attraction System®. SmartBox helps dentists on three continents attract the patients they want – patients with the ability and willingness to pay more for the right dentist. Patients who will pay, stay, and refer. Patients who represent far higher lifetime case value to your practice.
Dr. James Kiehl of New Hampshire knows the power of our Patient Attraction System®. “With the Patient Attraction System,” he said, “a lot of the new patients already are very knowledgeable about what they’re looking for. Just the other day, I had a patient come in specifically wanting to talk about implants and he had heard us talk about implants and was ready to move forward. That’s been nice to have them come in already pre-educated as to what we do here.
“Since we’ve implemented our SmartBox Patient Attraction System, we’re definitely getting the quality patients that I want to see come into my practice.”
Join the SmartBox Revolution!
You can work less, earn more, and enjoy life when you partner with SmartBox. Transform your high-volume, discount dental practice for one offer greater financial and professional rewards… and a whole lot less work.
Visit www.smartboxdental.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™. Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™.
The revolution in dental marketing is happening now. Don’t live any longer under the yoke of an antiquated marketing system.