2019 is nearly in the rear view mirror. It’s time to reflect on whether you achieved the level of dental practice growth you wanted. And not only the level, but the type of growth that leads most directly to accomplishing your goals.
That’s an important distinction. Your dental practice will be what you make it – a patient “churn machine,” a relatively specialized high case value operation, an anchor around your neck, the path to more free time, or the gateway to the next phase of your life and the money to support it comfortably.
Growth doesn’t mean the same to all dentists. You shouldn’t settle for anything other than what you want. You don’t have to.
What DO You Want Out Of Dentistry?
For just a moment, forget how you think dentistry “should” be practiced. How would you like it to be? There are no wrong answers, here – you’re running your own business and you get to determine how your company operates and what you hope and plan to achieve.
Dental practice growth can and should be more than increasing the number of patients you run through your chairs. Nothing wrong with that, but are you really looking forward to working 8-10 hours a day, 5-6 days a week for the next few decades?
If not, what about growth through increasing your average case value? Fewer patients, more money per patients, and fewer days a week in the office. Or maybe driving your practice valuation with an eye toward selling? Or being able to handle more of the cases that really get you excited about dentistry? Or being able to provide more pro bono care for your community?
Again, there’s no wrong answer; your goals are your goals. But if you’re settling because you think that your goals are unreachable, you might want to take another look at what’s possible for your dental practice.
The Dentists’ Money Funnel
SmartBox has perfected the art and science of getting dentists more of the new patients they want. Our Practice Growth System makes that happen, and one of the best aspects of what we do is that you can focus on actually doing dentistry. We handle all aspects of external dental practice promotion in-house. You won’t need to micromanage, and that will free up a lot of your time.
With more of the patients you want in your funnel, you can turn your efforts to maximizing you per-patient value. We’ve got you covered there as well.
SmartBox has developed a revolutionary, online, on-demand, video-driven curriculum to help you align and lead your team to high levels of profitability. Success Academy is the data-driven approach that equips your team to do what they do now, but better. You can realize astonishing gains in revenue through incremental gains in what we’ve termed the 5 A’s – Answer, Appoint, Attend, Accept, and Average.
New Year, New Approach
Did 2019 bring you the kind of growth that will get you there? If not, there’s no reason to continue doing more of the same that didn’t bring you what you want.
Schedule a Practice Growth Call with Ashley Best. On anyone’s short list, she’s one of the top practice growth experts in the country.
The call is not a sales call in any sense of the word. You and she will take a deep dive into your practice growth goals, what’s working and not working in your current efforts, and what’s possible for your practice.
Happy New Year to you and yours, and may 2020 bring you the practice growth and the success you want.