When you went to dental school, did you ever think that one day you’d be able to describe yourself as a “plugger?”
Probably not, but if your business is like most dentists’ days, you’re performing an endless string of routine exams, drill-and-fills, whitenings, and the odd crown here and there. You’re plugging along, but are you really getting anywhere?
Your practice has hit a plateau. You’re not growing, you’re not shrinking, but at least you are keeping the lights on and the doors open. So, how does another 10, 15, or 20 years of the same-old, same-old sound to you?
That Just Ain’t Right
Dentistry should be fun. That’s not a naive statement. There are few other professions where your efforts can make such an instant difference in the lives of patients. Dentistry should be rewarding, gratifying, and lucrative. It’s no less than your deserve for your accomplishments.
Yet here you are, plugging along.
Part of the reason that dentists become pluggers is that they’re not trained in marketing. That doesn’t stop a lot of dentists from trying to handle their own marketing by copying what they see other dentists doing. Typically, dentists chase patients by advertising low price, specials, discounts, and insurance acceptance.
The result? Dentists get price-shoppers who try to bargain down the already low price. They get insurance-driven prospects who only want the treatment that insurance will cover (not much, these days). They get one-and-dones with absolutely no loyalty to the practice.
Those dentists don’t have a choice but to keep plugging along.
What’s It Going To Take?
You’ve almost certainly thought about getting out of that routine, but it’s not an easy thing to do when you’re bent over a dental chair for 35, 40, or even 45 hours a week. There’s an old saying – when you’re up to your toochis in alligators, it’s hard to remember that your original intention was to drain the swamp.
Here’s something you may not have thought of … you can drain the swamp with one simple decision. Stop doing what’s not working well enough, and embrace the industry-leading solution – SmartBox’s Patient Attraction System™.
SmartBox works with more than 550 dentists on three continents to help them get more and better patients. Better patients are not only loyal to the practice, they have the ability and willingness to pay more for the right dentist.
SmartBox dentists routinely report increased average case value, higher return on investment, and just flat having a lot more fun practicing dentistry.
So, that one decision is to become SmartBox dentist. That’s not one you should take lightly, so we have a process that allows you to see the results you can achieve by partnering with us.
Go to smartboxdental.com/practicediscoverysession and reserve your Practice Discovery Call. We reserve these calls for dentists who want to see a Patient Attraction System™ that can double or even triple their practices.
With SmartBox, you can stop plugging and take your practice to the next level.