Not All Videos Are Created Equal
When it comes to marketing, the rule of thumb is to start with the end in mind. What action do you want your prospects to take after visiting your website, reading your blog, or viewing one of your videos?
Generally, that will be to contact your practice, either over the phone or via an inquiry from your website. Now, with that goal in mind, what qualities do your videos – doctor and testimonial – have to have and portray to viewers?
Dental prospects are looking for answers to their questions and solutions to their dental problems. There’s really no other reason for someone to visit your website or tune into your YouTube channel. It follows that your videos have to provide answers to those questions and solutions to those problems.
Way too many dental videos fail to accomplish any of those goals.