If you aren’t using videos in your dental online marketing – on your website, YouTube, Instagram, and so on – you’re behind the times. And you’re falling further behind every day.
Research overwhelmingly shows that not only is video effective for attracting new business; prospects expect it. On any given day, more than 175 million people in the United States will watch videos.
Forrester Research found that one minute of video is worth 1.8 million words. That’s per minute. Video can communicate in minutes what dozens of web pages can’t. And among the majority of your dental prospects – millennials and Gen X-ers – video ranks as one of the most trusted advertising formats.
Seeing is believing, as the old saying goes, but seeing and hearing is what helps convert dental prospects to appointed patients.
That’s why HD dental video production is one of the cornerstones of SmartBox’s industry-leading Patient Attraction System™.
Why Dental Video Marketing Works
Your dentist videos are powerful because they establish trust – they put your face to your name. Video allows you to reach out to your prospects and literally speak directly to them.
You need to do everything you can to gain your prospects’ attention AND trust. Video brings warmth and a personal experience to a text-based website, and we all know people do business with people they like.
Videos also appear at the top of search engine results – right at the top of the first page. While dental search engine optimization (SEO) isn’t everything, it is very important to getting noticed by the patients YOU want to attract.
Become The Multi-Channel Dentist
The great part about dental video marketing is that it doesn’t end with SEO. For example, if you make a very informative, useful, or timely video, it may appear in many different places and be shared across social networks – getting your office phone ringing with inquiries from those who watched it.
Dental social media marketing is an aspect of a comprehensive dental marketing strategy that you can’t afford to ignore.
Video also is a differentiator between you and your competitors. With so few dentists maximizing video’s potential, having it on your website and your social media channels will make you stand out. Videos give you authenticity and authority about the niches you want to reach.
The Question Isn’t “Should I Have Video?” But “What Kind Of Videos Should I Have?”
Your online dental videos can and should:
- Include patient testimonials with actual patients in front of the camera to say how they feel about their treatment and results.
- Allow you to show any advanced technologies in your office, convey your skills, and discuss all the treatments you perform – in other words, they can convey to your audience that you’re the expert.
- Formally introduce you to your patients and potential patients – you can make a brief bio video, a “Meet the Staff” clip, a video discussing your beliefs about professional ethics and customer service, and more.
- Begin to develop relationships with patients – whether this is through your vlog (video blog), responses to emailed questions, clips added to social networking pages, or simply through providing free information to any potential patient who needs it.
It isn’t difficult to see how all these things will begin to contribute to a strong and positive image in the eyes of your current patients and prospects. Video will help you stand out from your competitors and give your prospects reasons to choose you to solve their dental problems.
Making Your Videos Effective
You may have video on your website and think it’s not effective. That could be because your videos are not effective.
You must design the videos in a way that your prospects want to view them. You can’t just post a video shot in your operatory with your smartphone camera and expect people to watch it and call you.
Bad lighting, bad sound, shaky camera, poor quality, too clinical – there are lots of reasons and ways to do it wrong. There are two things that successful video marketing campaigns must do:
- Use high-quality and compelling content to inform and educate.
- Use syndication and optimization to be seen and get found.
Is THIS Why You Went To Dental School?
Dental video production is probably not something you should try yourself or turn over to the lowest bidder. Quality is essential. And while you may be the rare dentist with a knack for writing, shooting, editing, and posting videos, those activities don’t directly make you one dime. You make money by seeing patients and solving their dental problems.
Feel free to look around our website to learn more about video for your website and any other topics that interest you, or see the results we’ve achieved for hundreds of dentists across the country.