Getting Social Is Good Business For Dentists
Dental marketing firms have been buzzing loudly for years about social media and blogs and how they can help you capture, inform, and preserve your dental prospects until they become appointed patients.
If you are the one tweeting, posting, and monitoring the various social media sites, and then posting blogs as well, there are undoubtedly times when you wonder if the buzz is worth the effort.
Rest assured – it is. Dental social media marketing can work to both keep your followers informed and help you build an “iron cage” around your current dental patients.
Social media like Twitter, Facebook®, and LinkedIn aren’t just for teenagers. Research into the demographics of social media users show that things have changed. What was once a way for college and high school kids to keep in touch with their friends is now the fastest-growing and most-used connecting point for just about everyone. And that includes the prospects you want to attract.
- Twitter: While not the biggest social media site, demographically, most Twitter users are over 40, make higher incomes, and have more disposable income than users of any other social site on the web.
- Facebook®: Facebook is by far the largest social site in the world with two billion active users. Almost everyone you want to attract has a Facebook page, even your affluent and older patients. Women 45-64 years old are the fastest-growing segment on Facebook. In many households, those women are the decision makers when it comes to choosing a dentist.
- LinkedIn: Known as the “professional’s site,” LinkedIn isn’t the biggest social media site, but it’s become the one that reaches more professionals. Those high earners use this site to keep in contact with other professionals, get questions answered quickly, and find information without a lot of hype.
There are many other social media sites – Instagram, Tumblr, and Pinterest, to name just a few. Which of those platforms you choose for your dental social media marketing efforts should be determined by the demographics of your particular market.