"I'm stunned people don't recognize how obnoxiously big this is.."

“But there are too many businesses that are still holding back, watching the social media train rush by, convinced that if the destination is so great, another train will come along soon enough. They seem to think that it will be going more slowly, and the ride will be safe and steady, and they’ll be able to catch up with everyone else who jumped on early. “
Gary Vaynerchuk