If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why.
Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens.
Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last five years; some haven’t been touched for more than 10 years. That’s an eternity in internet time, which is probably the fastest-evolving arm of technology on the planet.
Keeping Your Website Current Isn’t a Do-It-Yourself Project
As quickly as the internet is changing, the techniques for search engine optimization (SEO) are evolving even faster. It’s not an exaggeration to say that SEO is a discipline in constant flux, particularly when it comes to placing high in Google search results. Google still has the lion’s share of the search market, so figuring out how to place high in Google search results is the priority.
There’s a great deal of testing of various SEO approaches, but what works well in one market may not work as well in another. Applying the best practices listed by someone in San Diego may not give you the results you’re looking for in Bangor, Maine.
Why? Because when it comes to personal services, such as dentistry, search returns localized results. The competitive landscape varies between markets, with different SEO specialists vying for placement and using somewhat different approaches to achieve that. As just one example, people in different parts of the country may use different keywords when searching. In some markets, searchers may favor single keywords while elsewhere long-tailed keywords are most commonly used. SEO providers have to identify and respond to those differences among many others.
You’re a practicing dentist, and unless you want to have no life whatsoever, you don’t have time to learn and keep current on SEO. You absolutely don’t have time for writing new content, producing and editing videos, managing email marketing campaigns, figuring our Pay-Per-Click (PPC) bids and ads, and everything else that dentists today need to do to compete successfully for new patients.
Oh, and let’s not forget producing a mobile-compatible version of your existing website once it’s been updated and optimized for search.
All of That Doesn’t Make You Any Money
You’re a practicing dentist who makes money by seeing patients and solving their dental problems. You’re an advanced-degreed professional who deserves to enjoy life in exchange for your dedication and hard work. Handling all the different factors involved in competing successfully online is not a good use of your time.
However, if you’re serious about your practice’s success, go to www.patientattractionblueprint.com and schedule a Blueprint call. Those calls are reserved for serious dentists who want to see a Patient Attraction System™ that double or even triple their practices. You can get more patients, more profits, and more freedom.
You’ll also get a state-of-the-art mobile website, outstanding SEO, expert content writing, highly effective PPC campaigns, and world-class doctor and patient testimonial videos, among many other things. And you can get back to doing what you love and what makes you money.