It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt.
One of the self-doubts that can last much longer than a moment is about the value of the services you offer.
If you’re like the vast majority of dentists, you advertise based on specials, discounts, and coupons. By doing that, you’re devaluing the worth of your services. And, while it may not be obvious, you’re also devaluing yourself.
Just like you shouldn’t believe everything you read, you also shouldn’t believe everything you think. Your self-talk can lead you to sell yourself short, and that has a huge impact on your business’s ultimate success.
Don’t Underestimate Your Inner Voice
You don’t have to constantly entertain the idea that you’re somehow not realizing all the success you could. Recurring doubt is nearly as harmful as constant doubt. And if the books aren’t looking all that great some months – or a lot of months – it’s nearly impossible to avoid those doubts.
You can be very, very busy and still not doing much more than keeping the lights on. In the meantime, you have equipment that’s not getting any younger, staff that can reasonably expect raises for their hard work, and rising material costs and maintenance costs.
In other words, you have a lot of reminders that things aren’t going well. That will eat away at anyone’s self-esteem and self-confidence.
What You’re Doing Wrong
When you advertise like everybody else, you become like everybody else. Today’s dental patients assume that dentists are competent. Dental prospects have little reason to pick one dentist over another except for price, insurance coverage, and availability.
You’re better than that, and you need to let your prospects know. In fact, you need to become the only logical choice to solve your prospects dental problems.
Discover the Cure for Self-Doubt
Your bad months, long hours, and lack of progress are the direct result of following a traditional dental marketing model that no longer works. Brief radio and TV spots, postcard campaigns, and newspaper ads are designed to chase patients. Chasing patients through advertising will continue to get you what you’ve always gotten. Switching to an attraction-based model, though, will get you more and better patients.
The Four Pillars of the Patient Attraction System™ are Attraction, Conversion, Follow-Up, and Tracking. Each Pillar is necessary for the system to get you more patients, more profits, and more freedom.
You can create your own system to attract new patients rather than chase them. All the information you need is available at smartboxdental.com. You can also watch video testimonials from other dentists about how SmartBox’s industry-leading Patient Attraction System™ revolutionized the way they get new patients and drove their success.
Be advised, though – creating and maintaining your own system requires a significant investment of time and energy. For most dentists, that’s not a good idea. Dentists make money by seeing patients and solving their dental problems. Optimizing your website’s content, handling bidding wars on pay-per-click, and creating an extensive amount of quality online content doesn’t make you any money.
Are you tired of the doubts, the uncertainty, and working too hard for not enough? Are you serious about your success?
Then go to smartboxdental.com/blueprint and schedule a Patient Attraction System Blueprint™ Session. They are reserved only for serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.
And the Patient Attraction System™ is backed by our industry-leading $10K Guarantee.
Stop doubting yourself. It’s not you – it’s your marketing.