There is no doubt that social media has become the fastest growing way to promote things on the web. If you aren’t using it to promote your dental practice you are missing out on a great way to connect with a lot of “fans” and “followers”.
Let’s assume you are looking for a way to promote mini-implants. Although you may have a page on your website about the procedure did you know you can do the same through Facebook? Posting a fan page on Facebook is like building an online promotional flyer but with a lot more interaction.
When you first set up your Facebook fan page pay careful attention to the keywords you select. While it might be egotistically appealing to list your practice name or your own name see if instead you can use the keywords for the procedure you most want to promote, such as mini-implants. Find some way to put this long-tail keyword phrase in the title and you’ll not only find a targeted audience on Facebook but it will boost your ranking for your website and the page you are promoting there as well. Then use all of the interactive tools you think will be helpful will on Facebook. You can even put up a video describing the procedure and build interest around your page, your website and you.
Social media is a tool that does require a new approach to marketing. It is all about building a relationship with your patient audience. It is not about direct selling of your services. Once you are in this mindset, however, it becomes a very effective tool the public will use.