Does Your Dental Website Have The SEO “Right Stuff”?
It’s hard to have escaped hearing about search engine optimization (SEO) over the last few years. Every dentist wanted to be at the top of a Google (or Yahoo or Bing) search, so website developers and marketers discovered ways to make their websites more attractive to search engines. Many dental practices, maybe even yours, dumped dollar after dollar into dental search engine optimization, chasing the pole position on the results page.
But times have changed. Google, the most-used search engine in the world, has improved its search algorithms so that it doesn’t fall for tricks like keyword packing, cloaking, and auto-generating websites anymore. Now, SEO really comes down to one word: content.
The goal of all search engines is to provide the best answers to any query, and they are getting smart enough to return results in context. That means repetitive writing meant to be read by machines instead of humans isn’t going to cut it. Reposting someone else’s content doesn’t gain you anything, either. Content that works is unique.