NEW ALBANY, IN – Colin Receveur, a dental web marketing expert, was featured on an acclaimed national medical show Friday to discuss his company, SmartBox Web Marketing, and present his successful patient-attraction system.
As the featured guest on the National Association of Independent Medical Practices’ (NAIMP) weekly web show, Receveur discussed how dentists can leverage an all-systems marketing effort to attract more and better patients. NAIMP is a nonprofit organization that provides networking, education and mentoring to private clinicians across the country.
“You are responding to an immediate need of somebody’s online,” Receveur said, making the distinction between traditional marketing and online marketing. “Your advertisements aren’t just floating around in cyberspace waiting for somebody to see them. People are out there searching in your local marketing area for dentists right now.”
Receveur is a national speaker and author who has used his marketing strategies to help dentists attract new patients and increase overall collections. He told listeners that he often speaks with dentists who want to promote themselves instead of how they can solve their patients’ problems.
Receveur encourages dentists to use multiple tools like search engine optimization (SEO), web development, pay-per click advertising, and video to increase their web presence and convert new patients instead of “event-based marketing,” which focuses on direct mailers or social media campaigns. He added that a successful systems-based marketing approach stays in front of the patient and ultimately converts more leads.
“All this is under the concept of the right message to the right person at the right time,” Receveur said. “If you hit those three aspects, that’s what’s going to be successful.”
To catch Receveur’ appearance on the show, go to http://nationalassociationofindependentmedicalpractices.org/patient-attraction/ or download the episode on iTunes for free.
SmartBox Web Marketing’s office is at 819 Mount Tabor Rd., No. 8, New Albany, Ind., and can be reached at (888) 741-1413.
SmartBox Web Marketing offers an industry-leading dental web marketing system that includes web design; content management; video and multimedia productions; phone call tracking; customer-relations management; search engine optimization; blogging; social networking; mobile marketing; and reputation enhancement.
SmartBox Web Marketing is a top five certified partner worldwide of Infusionsoft, a global automated software provider, and the company’s number one partner exclusively serving dentists. Infusionsoft provides automated sequence and marketing campaign builders that help small businesses and entrepreneurs grow their company.
Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured as the corporate profile in Dentaltown, the number one dental trade magazine.
He also is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months than in the Past 6 Years, which is available at www.MoreAndBetterPatients.com.
For more information about Receveur or SmartBox Web Marketing’s automated dental marketing, visit the company’s website at smartboxdental.com.