Salem, Ore., Dental Practice Leaps Ahead of Competition with Help from Dental Web Marketing Firm

NEW ALBANY, IN – SmartBox Web Marketing, a leading dental marketing company, recently released a case study on a Salem, Ore., dental practice that quadrupled collections after using the firm’s patient-attraction system.

Dental West Associates, formerly owned by Dr. Raleigh Pioch, improved its collections from $800,000 to $3.2 million in just six years. The doctor signed on with SmartBox Web Marketing with the hope of dominating his web marketing and bringing in more patients. A free download of Pioch’s case study is available at

In the case study introduction, Dr. Pioch said in 2007 – the same year he and his wife opened their practice – Salem, Ore., had one dentist for every 500 residents. That ratio is about four times higher than the national average. The doctors quickly found themselves in debt, and the practice simply was not achieving the growth they had imagined.

With help from SmartBox Web Marketing’s industry-leading patient-attraction system, the doctors expanded their digital presence and become the go-to practice in Salem. By 2014, the Piochs were completely debt-free and bringing in more than 180 new patients every month and receiving between 300 and 400 phone calls.

SmartBox Web Marketing offered Dental West Associates an all-in-one dental web marketing system that included web design, content management, video and multimedia productions, phone call tracking, customer-relations management, search engine optimization, blogging, social networking, mobile marketing and reputation enhancement.

SmartBox Web Marketing was founded by Colin Receveur in 2001. The dental marketing company now works with more than 360 clients on three continents.

In the case study, Receveur outlines several reasons why the Piochs saw such a boost in collections and new patients in such a short period of time.

“The Piochs had such a high level of success because they developed a variety of marketing strategies,” Receveur said. “They understood that building a successful practice means more than developing and building your skills as a clinician.”

Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured in Dentaltown, the most prestigious trade magazine in the field of dentistry.

Colin Receveur also is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months Than in the Past 6 Years, which is available at

SmartBox Web Marketing’s office is at 819 Mount Tabor Rd., No. 8, New Albany, IN., and can be reached at (888) 741-1413.

For more information about Receveur or SmartBox Web Marketing, visit the company’s website at