Digital Marketing Expert Releases Must-Read Fifth Book

NEW ALBANY — Colin Receveur, Founder and CEO of SmartBox, released his fifth book this month in which he takes on corporate dentistry and gives dentists the blueprint for how to succeed in the new age of dentistry.

There is a storm on the horizon for private practice dentists. The storm is threatening their ability to treat patients, their livelihood, and even their practices existence. This storm will cause many private practices to die off, though some will just limp on. Only those who prepare for the storm and know what’s coming will survive.

Here is your guide to THRIVE. “The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege,” from SmartBox CEO Colin Receveur.

“If the title sounds grim, it’s because private dental practice owners today are facing four grim circumstances. Corporate dental offices would love to squash them. Dental schools are graduating more doctors than ever before. Insurance reimbursements are dwindling. And then they have to worry about economic uncertainty,” Receveur said. “These are the Four Horsemen of Dentistry, and dentists need to have a plan of attack.”

SmartBox, a dental patient attraction firm, works with more than 550 dentists around the world to bring them more and better patients. Working with SmartBox, dentists have more than quadrupled their profits and enjoy consistent results.

Receveur, a best-selling author, is known for having his finger on the pulse of digital marketing and dental practice management. In his book, he outlines the threats of the “Four Horsemen of Dentistry” and provides dentists with a platform for success. The book has tips for those dentists who want to retire in five years, dentists who are teetering on bankruptcy, dentists who are doing great but want to take their practice to the next level, and dentists just starting their careers.

The new book is currently available on

“There are more forces than ever at play to beat down small dental practice owners across the country. If dentists don’t change their methods and attract more and better patients, they are at risk of getting swept into the ‘perfect storm’ of dentistry,” Recevuer said.

SmartBox, founded in 2001, was included in the 2016 Inc. 500 list, which ranks the fastest-growing private companies in the country. SmartBox was listed as 259th in the nation and 18th of all marketing companies.

Receveur is a nationally recognized speaker, author, and internet marketing expert. He has developed the unique Patient Attraction System™, Patient Attraction Podcast™, Patient Attraction Magazine™, and Inside Patient Attraction™ webinar series. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox also has had numerous features in Dentaltown, the number one dental trade magazine.

Receveur is the author of four best-selling books: “The Dentists’ Strategy Guide to Video Marketing,” “How to Stay In Front of Your Patients Until They Are Ready to Buy,” “Web 3.0: What Every Dentist Must Know to Thrive in the New Economy,” and “Attract More Patients in the Next 6 Months than in the Past 6 Years,” available at

SmartBox’s office is at 821 Mount Tabor Rd., New Albany, Ind., and can be reached at 888-741-1413.

For more information about Receveur or SmartBox Web Marketing’s Patient Attraction SystemTM, visit the company’s website at

Media contact information:

Seth Grundhoefer
SmartBox Web Marketing