Dental Marketing Firm Publishes Case Study on Client’s Successful Turnaround

NEW ALBANY, IN – SmartBox Web Marketing, which provides elite Internet marketing for dentists, recently released a case study on how an Aberdeen, S.D., dentist went from getting wiped out by the IRS to running a multi-million dollar practice in just five years.

In the case study, which can be accessed for free at, Aberdeen dentist Dr. Darold Opp explains how he used SmartBox Web Marketing’s patient-attraction system and digital marketing to rebuild his practice after paying $1.8 million in back taxes, interest, and penalties to the IRS.

“Dr. Opp has one of the most incredible turnarounds we have ever been involved with,” said Colin Receveur, who founded SmartBox Web Marketing in 2001. “He literally went from nothing to collecting $3.5 million in collections annually with some smart marketing that included our patient-attraction system and online marketing tools. What’s even more amazing is that he was able to accomplish this without an associate dentist.”

In 2009, Dr. Opp was ready to retire after experiencing the peaks and troughs of running his own dental practice. But that all changed when Dr. Opp, at the age of 55, was stunned to discover that he owed $1.8 million to the IRS. Dr. Opp had followed bad financial advice for eight years, and in just 15 minutes, he lost everything he had saved for the last 24 years of his life.

In the case study, Dr. Opp describes the IRS debacle as his “wakeup call.” After writing several checks – and borrowing $500,000 – to erase his negative balance with the IRS, Dr. Opp rebuilt his practice working the hours he wanted to work and performing only the dental procedures he wanted to do.

Dr. Opp has grown his practice and redirected his marketing strategies to attract the patients he wants to see. His patient generator builds good will with his current patients, prospective patients and community members in rural Aberdeen, S.D. His practice now draws $3.5 million in collections annually, and his hygiene department is big enough to cover the entire overhead of his office.

“Dr. Opp is no marketing slouch. He has been recognized for his efforts in offline marketing and truly understands his role as a dentist and the CEO of his growing company,” Receveur said. “What our company has done is create a digital marketing system for Dr. Opp that attracts the patients he wants to see. His result has been more patients, more profits and more freedom.”

SmartBox Web Marketing offered Dr. Opp an all-in-one dental web marketing system that included web design, content management, video and multimedia productions, phone call tracking, customer-relations management, search engine optimization, blogging, social networking, mobile marketing, and reputation enhancement that protects dentists against review scams and other negative online reviews.

Dr. Opp is the founder of the annual event “SmilePalooza!” that brings a fun-filled day to children across the region and benefits the Make-A-Wish foundation of South Dakota. The day includes costumed children’s characters, games and a chance to meet Dr. Opp. The event, originally called “Miles of Smiles,” has expanded throughout the region, allowing Dr. Opp to entertain and promote oral health to more than 25,000 visitors since 2008. As the event’s founder, Dr. Opp also offers “Smile Palooza” manuals and planning packages to dentists.

Dr. Opp has been recognized for bringing quality dentistry to children in the Aberdeen community. He has received the Hometown Hero Award, and is the only dentist to have won the ABBY Award, which is given to the Aberdeen business that best demonstrates community involvement.

Dr. Opp attended Northern State University in Aberdeen, where he earned a bachelor’s degree. He received his dental degree from the University of Nebraska. Dr. Opp served in the United States Navy for eight years as a dental assistant and dental hygienist before establishing his Aberdeen dental practice 30 years ago. He holds memberships with the Northern District Dental Association, American Dental Association and South Dakota Dental Association and participates in the Les Curtis Dental Study Club. Dr. Opp also is a nationally accredited dental coach.

Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured in Dentaltown, the most prestigious trade magazine in the field of dentistry.

Receveur also is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months Than in the Past 6 Years. Sign up for Receveur’s latest book at

SmartBox Web Marketing’s office is at 819 Mount Tabor Rd., No. 8, New Albany, IN., and can be reached at (888) 741-1413.