Dental Marketing Company Hires New Director of Operations

NEW ALBANY, IN – SmartBox Web Marketing, a leading dental marketing company, has hired a new Director of Operations to lead strategic planning, organizational effectiveness, measurement and analysis and account management.

William Hambleton, who joined the staff in April, has extensive experience in optimizing operations, developing information system applications, building voice of the consumer solutions and designing performance evaluation and reporting solutions.

“Colin and the rest of the team at SmartBox Web Marketing have developed a professional system that efficiently addresses clients’ needs,” Hambleton said. “My goal is to continue developing positive client relationships by overseeing productivity and having my team deliver world class experiences.”

Before joining SmartBox Web Marketing, Hambleton worked with companies large and small. Most recently, he worked for eyewear innovator Kenmark Group as Marketing and Communications Director. Previously he led a digital and brand marketing consultancy and has extensive experience in the health industry with insurance giant Humana as the Consumer Marketing and Experience Design leader.

Colin Receveur, who founded SmartBox Web Marketing in 2001, said Hambleton’s experience in marketing and management will make him a great addition to the SmartBox team. In his new role, Hambleton will oversee both long-term and day-to-day company operations for clients as well as all internal development efforts. Hambleton will lead a team of client relationship managers and web developers.

“We’ve had a need for a superior Operations Director for a good while,” Receveur said. “William brings a level of both corporate and small business experience and expertise that will allow us to increase our productivity and find new ways to better serve our clients.”

Hambleton graduated magna cum laude from the University of Louisville with a bachelor of science degree in management information systems and services. He takes a special interest in team leadership and program coordination.

SmartBox Web Marketing offers an industry leading dental web marketing system that includes web design; content management; video and multimedia productions; phone call tracking; customer-relations management; search engine optimization; blogging; social networking; mobile marketing; and reputation enhancement. Using SmartBox Web Marketing’s approach, some dentists have more than quadrupled their overall collections.

SmartBox works with more than 450 clients on three continents.

Receveur is a nationally recognized speaker, author and Internet marketing expert. He has been featured in numerous dental publications, including Dental Economics magazine’s Dentistry IQ Video series and on the cover of The Profitable Dentist. SmartBox Web Marketing also has been featured as the corporate profile in Dentaltown, the number one dental trade magazine.

He also is the author of four best-selling books: The Dentists’ Strategy Guide to Video Marketing, How to Stay In Front of Your Patients Until They Are Ready to Buy, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy and Attract More Patients in the Next 6 Months than in the Past 6 Years, which is available at