Why “Me, Too” Dental Marketing Is A Loser

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Patient Attraction Episode 1242

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– When did dentistry stop being fun, and why?

– When did dentists start rushing between operatories seeing way too many routine patients?

– If you feel like you’re on a treadmill going nowhere, you have a lot of company.

– Most dentists these days are working too hard for too long for too little.

– That’s the result of a “me too” marketing approach.

– Dentists tend to market based on low price, specials, discounts, and dental insurance.

– There are a number of problems with that approach.

– One is that it gets you into a price war with your competitors.

– That keeps driving down prices, which shaves your margins to the bone.

– Another problem is that it typically gets you low-value prospects with no loyalty to your practice.

– That keeps you spending more on marketing to replace them.

– Traditional dental practice marketing keeps you working too hard for too long for too little.

– Yeah, that’ll take the fun out of dentistry and keep you running between rooms.

– So, that’s how dentistry arrived at this sad state of affairs.

– How’s it working out for you?

– Hopefully, you’re happy, fulfilled, and optimistic about the future.

– Hopefully, you’re able to work at a relaxed pace and on cases you enjoy.

– Hopefully, you have time and energy for family, friends, and yourself.

– Or are your days pretty much the same old, same old?

– Are your days filled with routine, low-value, and simple cases?

– Are you feeling chained to your practice and wondering how long you’re going to be able to keep going?

– Dentistry is too good a profession to be this bad.

– The way to make dentistry everything it should be is to retarget your practice marketing.

– In almost every market, around 20 to 30 percent of dental prospects just don’t care about what you’re advertising.

– These better prospects aren’t driven by price, insurance, discounts, or specials.

– They’re looking for something different – the right dentist for them.

– Better patients have the ability and willingness to pay more for the dentist they choose.

– As a group, better patients tend to be very loyal to a dental practice.

– Their lifetime value to your practice is many times what you get from price shoppers and one-and-dones.

– With better patients in your chairs, you can work less, earn more, and enjoy life.

– Dr. David Porter of Gillette, Wyoming, has a particular goal in mind with his marketing.

– He said, “My expectations are certainly changing often, but really, I want flexibility.

– “If I want to practice less days per week, which I think at some point I will, I believe SmartBox is going to be able to help me do that.

– “If it’s to bring on some type of an associate, I think that SmartBox is going to be able to help me in that direction as well.

– “It’s really helping me gain control of what I want to do rather than things being dictated to me.”

– Flexibility and choice – those sound like good things for you to have.

– SmartBox will help you get there.

– We provide a steady stream of better patients so our doctors can focusing on doing the dentistry.

– And SmartBox dentists can do a lot more of the cases they really enjoy.

– That sounds a lot like freedom, and as Dr. Abernathy pointed out, that’s what you should be working toward.

– Get started by visiting smartboxdental.com.

– Reserve your free, no-obligation Practice Discovery Session™.

– We’ll conduct a 25-minute phone call with you and take the results from that call to create your completely personalized Patient Attraction Roadmap™.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– Stop working toward more work.

– There’s a better way, and it runs through SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.