Why Dentists Are Working Too Hard For Too Little

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Patient Attraction Episode 1233

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– If you have more dental patients than time, many dentists would envy you.

– You may not be feeling all that grateful, though.

– I’ve talked with a lot of dentists recently who say that they’re not only booked, they’re overbooked.

– Those dentists are nearly running between operatories trying to keep up.

– To be sure, they’re making money.

– But they’re paying a high price in terms of stress, fatigue, and even boredom.

– And so are their staff members.

– Whether they intended to or not, they’re running volume practices.

– That means their average case values aren’t all that high.

– It’s basically dentistry as a commodity business, which is not the best way to run a practice.

– Don’t get me wrong – if being overwhelmed with patients is your idea of success, go for it.

– But how long do you think you and your people will be able to keep it up?

– And what impact does it have on staff morale and time outside the practice?

– There’s a better way to practice dentistry, and that’s to get better patients.

– If you’re hip-deep in low-value patients, you might not think better patients are out there.

– But almost every market has many dental prospects with the ability and willingness to pay more for the right dentist.

– In fact, those prospects are generally 20 to 30 percent of a given market or even more.

– So, there’s a path to working less and earning more if you’re willing to change your approach.

– Put that way, it might sound like a no-brainer, but you’d be surprised how many dentists resist the idea.

– If you are open to getting higher case value patients, you’ll need to change the way you market.

– You won’t get better prospects by advertising low price or insurance acceptance.

– Look at it this way – if someone is prepared to spend 50 or 60 grand on a car, do free oil changes really influence which one they’ll buy?

– No, those higher-end buyers are much more interested in the quality of the vehicle and how they feel while driving it.

– Your marketing has to convince those better prospects that having you as their dentist will yield the highest level of satisfaction.

– It doesn’t need to convince them that they’ll save a few bucks, because they don’t really care much about that.

– Dr. Dick Davenport of Laredo, Texas, was looking for more than low-value patients, and he found a way to get them.

– He said, “SmartBox is a total dental marketing company.

– “The companies I’d worked with in the past did nothing more than develop a website.

– “They didn’t even do that very well, but that’s all they did.

– “SmartBox looks at the whole package, and they try to figure out what you need to achieve your individual goals.

– “It’s not just a cookie-cutter service.

– “It’s personalized, and they look at your market area and try to figure out what will impact your practice the most effective way.”

– Whether you’re drowning in patients or just tired of working too hard for too little, here’s your next step.

Visit smartboxdental.com and reserve your free, no-obligation Practice Discovery Session™.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.

– I’m not going to tell you how to run your dental practice.

– But there’s more out there if you’re willing to change.

– Join me for our next podcast.

– Until then, keep moving forward.