Stop Being A “Herd” Dentist

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Patient Attraction Episode 1235

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, CEO of SmartBox.

– I know thousands of dentists, and I’m amazed at how few make any effort to stand out.

– I’m also amazed at how many dentists are frustrated by how their practice is going but make no real effort to change.

– You know the saying – if you do what you’ve always done, you’ll get what you’ve always gotten.

– But change seems to be hard for a lot of dentists.

– Even though they’re getting a lot of low case value patients – price shoppers, insurance-driven patients, and one-and-dones – they keep on marketing the same way.

– I don’t know whether that’s you, but if it is, the time has come to forget the traditional dental marketing approach.

– I say that because competition is heating up in almost every market.

– If corporate dentistry isn’t in your market now, it will be.

– If practices in your area haven’t joined a dental service organization yet, some of them will.

– If new dental school graduates haven’t opened new practices in your market, just wait.

– It’s not a case of getting what you’ve always gotten – you’ll get less.

– I don’t mean to sound all doom and gloom, but those are the facts.

– So if there was ever a time to rebel, it’s now.

– But I understand that completely revamping a dental practice’s marketing approach is a lot of work.

– In fact, it may be too much work for the typical busy practice.

– Dr. Ryan Shepherd of Albuquerque, New Mexico, was ready to change, and he chose SmartBox.

– He told us, “After I did one of the webinars, I really felt confident that you guys knew what you were doing.

– “You could take me from point A to point B with virtually no pain on my part and relatively little involvement on my part.

– “And that’s important to me because I don’t have time to become an expert; I’ve gotta be a dentist, I’ve gotta be a business owner.

– “I knew that in order to make a significant stride and a significant change, it was going to have to be something that was a significant investment.

– “I wasn’t shocked in the least when I was told how much this was going to cost.

– “And when I break it down, I think it’s absolutely worth every penny of it.”

– You can succeed on your own terms with SmartBox.

– We take care of providing a steady stream of better patients.

– You’re freed up to focus on doing the dentistry on higher-value patients.

– That means less work, more money, less hassle.

– It even means time away from the practice for most dentists.

– Discover what our industry-leading Patient Attraction System® can do for you.

Visit and reserve your free, no-obligation Practice Discovery Session™.

– We’ll discuss your goals, your capabilities, and your particular market.

– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.

– If you have it in you to be a renegade dentist, the future is wide open.

– SmartBox will help you get there.

– Join me for our next podcast.

– Until then, keep moving forward.