Set Your Sights On Better Dental Patients

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Patient Attraction Episode 1213

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, founder and CEO of SmartBox.

– Right now, the U.S. economy looks pretty much unstoppable.

– We’re in an 8-year growth cycle that shows no signs of slowing down.

– Growth cycles typically last about 5 years, so this one looks very strong.

– With growth comes both challenge and opportunity for businesses, and that applies to dental practices as well.

– The challenges dentists face have been building for some years.

– Those are the rise of corporate dentistry, record numbers of new dental school graduates, and declining insurance reimbursements.

– It might surprise you to learn that those challenges also present great opportunity.

– That’s because the vast majority of those competitors will focus on offering dental services at low price points.

– They’ll all be focused on the same market segment – people with limited discretionary income.

– That’s about 70 percent of any given market.

– But the other 30 percent is where growth-oriented dental practices will focus their marketing efforts.

– That segment consists of prospects with the ability and willingness to pay more for the right dentist.

– Those prospects don’t care much about what insurance will cover.

– They do care about finding a dentist they like and trust, one they regard as the expert to solve their dental problems.

– If you’re that dentist, you’ll make more money while working less.

– Better prospects are predisposed to accept your case solutions so you won’t need to do very much selling.

– And your practice will grow in a healthy way because these better prospects are very loyal once they’ve chosen a dentist.

– When you’re in a commanding position among this segment of your market, you have the dental high ground.

– That’s ground you can grow on, even during the contraction that will inevitably follow this growth cycle.

– But to claim that high ground, you’ll need to take a different approach to marketing your practice.

– Dr. Dick Davenport decided to embrace that different approach, and here’s what he found.

– “Before we went live with SmartBox, we had 1 practice location, and at that time, we were getting about 20 new patient opportunities a month.

– “Now, 11 months later, we have 2 practice locations and we’re averaging about 70 to 75 new patient opportunities a month.

– “It’s been a big increase for us, and it’s all due to the targeted marketing that SmartBox has done for us.

– “SmartBox has worked very well with us, and very hard for us, to target the type of patients that we need to each of our locations.”

– Dr. Davenport’s practice is positioned to thrive, and our industry-leading Patient Attraction System™ can help your dental practice get there, too.

– Visit smartboxdental.com and click on the “Get Started” button to reserve your free, no-obligation Practice Discovery Session™.

– Invest 25 minutes of your time to discover how you can get more patients, more profits, and more freedom.

– You can join the 550 dentists on 3 continents who enjoy the benefits of working with SmartBox.

– Trust me, you’ll enjoy the view when you occupy the high ground in your market.

– Join me for our next podcast.

– Until then, keep moving forward.