Online Reviews Are the Lifeblood of Your Dental Practice

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Patient Attraction Episode 1043

It’s a connected world these days, and your new dental prospects are overwhelmingly beginning their search for a dentist online. After the break, I’ll tell you why managing your online reputation is crucial for the success of your practice. Stay tuned.

– Thanks for watching this episode of the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Your dental prospects overwhelmingly begin their search for a dentist online.

– One of the major considerations today when choosing a dentist is the number and quality of online reviews.

– Reviews are the new word-of-mouth advertising, and dentists who ignore that are setting themselves up to fail.

– Maintaining your online presence to influence dental prospects is a two-part strategy.

– You have to get highly positive reviews, and you have to mitigate the impact of negative reviews.

– The best strategy to get positive reviews is to ask for them.

– You can accomplish that during the checkout process following a patient’s appointment.

– You can also send them a thank you note that includes a request for an online review.

– In either case, make sure to give them options for review sites.

– Your prospects won’t necessarily all check the same one.

– You’ll want to monitor your reviews and respond to positive ones to keep the conversation going and to impress your prospects.

– Managing negative online reviews is a different prospect.

– You should have a policy in place for responding positively to negative reviews.

– Most negative reviews should be unjustified or due to miscommunication.

– Keep your response affirmative and as helpful as possible.

– Depending on the harshness of the review, you may need to allow a little time to go by before responding.

– Being defensive is the worst thing you can do in response to a negative review.

– If your practice is at fault, admit that immediately and offer what amends you can.

– Keep your online reputation as spotless as possible, and you’ll attract more new dental patients.

– Join me for our next podcast.

– Until then, keep moving forward.