Having trouble watching this video? Click here.
Patient Attraction Episode 1204
– I’m Colin Receveur, founder and CEO of SmartBox.
– Thanks for watching the Patient Attraction Podcast™.
– All across the country, too many dental professionals wake up in the morning with the same thought.
– They wonder why they got into dentistry in the first place.
– Hopefully, that’s not you … but since you’re still watching, it probably is.
– If you’re truly tired of dentistry, nothing I can say will change that.
– But if you’d really like to recapture the joy you used to have in dentistry, and get paid well for your efforts, keep watching.
– Because together, we can change the practice of dentistry for you.
– That’s a tall claim, so let’s start with what’s not going right for you.
– You’re getting a lot of new patients, but they’re not the patients you need.
– Here’s what I mean by that.
– If you were getting the kinds of cases you really enjoy doing, you’d feel a lot better about going to the office.
– If you were getting well-paid for the work you do, you’d be enjoying life more.
– But you’re not, and you’re not.
– The reason you’re not getting what you need is almost certainly the nature of your marketing.
– If you’re getting low-value, price-shopping, insurance-driven, one-and-done patients, it’s because your marketing speaks to them.
– You’re probably marketing the way you see your competitors marketing: on low price, specials, discounts, and insurance acceptance.
– Don’t take my word for it; review what your marketing offers to your prospects.
– You get who you market to.
– Now, I don’t blame dentists for marketing that way.
– It’s how just about every dentist goes about getting new patients.
– You’re all competing for the same pool of prospects in your market.
– And it’s not a whole lot of fun.
– But as I mentioned in the beginning, dentistry should be both enjoyable and profitable.
– The solution to the problem you’re facing is to market successfully to the prospects who don’t care about discounts and insurance.
– That’s around 30 percent of most markets.
– Those are better patients, not because they’re more deserving of care.
– They’re better because they have the ability and willingness to pay more for the right dentist.
– And as a rule, they’re extremely loyal to the doctor they choose.
– That’s what SmartBox does.
– Our industry-leading Patient Attraction System™ helps more than 550 dentists on 3 continents get more and better patients.
– Not only do our doctors get more patients – they also get more profits and more freedom.
– Just ask Dr. Michael Abernathy, the founder of Summit Practice Solutions.
– He said, “If you’re not working towards something that’s going to give you freedom, what in the world are you working towards?
– “I’ll tell you: MORE WORK.
– “There’s a better way.
– “You just need the blueprint to build it.
– “I can say with all confidence that Colin Receveur knows what he’s doing to leverage the internet to help dentists attract more and better patients.”
– Discover what our Patient Attraction System™ can do for your practice.
– Visit smartboxdental.com and reserve your no-cost, no-obligation Practice Discovery Session™.
– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.
– You’ll see how you can wake up in the morning feeling completely different about your profession.
– Join me for our next podcast.
– Until then, keep moving forward.