Does Your Dental Marketing “Talk” To Machines?

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Patient Attraction Episode 1199

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– Almost nobody remembers, but when the internet was barely a thing, you had to type in long strings of code to do anything with it.

– It wasn’t until the late 1980s or early 1990s that the internet evolved into web browsers with a lot of built-in conveniences.

– Google was founded in 1998 and rapidly transformed how the world finds things online.

– Since then, the internet and how we use it has changed in ways that were unimaginable just 20 years ago.

– One of the huge changes that’s still evolving is voice search.

– By one estimate, searches from mobile devices made up 60 percent of all searches.

– People using mobile devices to search are relying on digital assistants like Siri, Google Voice, or Cortana.

– Even at home, more and more people are using voice search with assistants like Amazon’s Alexa and Echo.

– Those digital assistants are basically artificial intelligences.

– And as the assistants evolve, more and more people will use voice search.

– Voice search is different from what you’re probably used to.

– For starters, it’s longer and more conversational than the typical search typed into a laptop or desktop computer.

– Voice search is typically phrased as a complete command or a question.

– “Siri, where’s the closest hotel?”

– “Cortana, show me movie theaters near me.”

– “Computer, who’s the best family dentist in Milwaukee?”

– Google and the other search engines handle that kind of query differently than they do a few simple short-tail keywords.

– Those are words like “dentist,” “filling,” and “whitening.”

– The short-tail keywords you used for your website content probably aren’t going to get you the results you’re used to.

– The search engine optimization process is one of the fastest-changing things about the internet.

– What worked a few months ago has been replaced by something else.

– Staying current on those SEO changes is practically a full-time job.

– If you’re a dentist with a real talent for doing SEO work and have a buttload of spare time, you might be able to handle it.

– Remember that you’ll need to optimize not just your website for voice search, but also your blog and social media.

– It’s a heavy lift for a nonspecialist.

– But if you want prospects to find your practice online, somebody has to do the work.

– Here’s a thought, though.

– If you have that much free time, something is already going wrong with your dental marketing.

– And doing your own SEO work doesn’t make you a single cent.

– It’s just not a good use of your time and talents.

– Dr. Jonathan Gilbart, a cosmetic and implant dentist in Hagerstown, Maryland, didn’t want to spend his time on SEO work.

– He told us, “I wanted to find a company that could do everything, as far as marketing, for me, and put it all together without me having to spend a ton of time learning what search engine optimization was or Google AdWords.

– “I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.” 

– SmartBox does “all the stuff,” including state-of-the-art SEO, for our dentists.

– Our industry-leading Patient Attraction System™ helps more than 550 dentists on 3 continents get more patients, more profits, and more freedom.

– We can do the same for your practice.

– If you’re seriously interested in double- or even triple-your-practice growth, here’s what you should do.

Go to and reserve your free Practice Discovery Session™.

– Invest a little time to discover how SmartBox can help your practice grow like you’ve never imagined.

– And more and more people using Siri, Alexa, Cortana, or any other digital assistant to call a dental practice will be calling you.

– Join me for our next podcast.

– Until then, keep moving forward.