Dentists Should Watch the “Birdie”

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Patient Attraction Episode 1032

In my previous podcast, I talked about how dentists can create a strong brand on Instagram to attract more new dental patients. Today, I’ll talk about mining another hot social media platform – Twitter. After the break, I’ll tell you how to make the “bird” sing for your dental practice.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Twitter is one of the most widely used social media platforms.

– Reportedly, more than 800 million visitors check out something on Twitter each month.

– That’s a potential gold mine for dentists because it’s a virtual certainty that many of your dental prospects are also on Twitter.

– A report released in January 2017 shows that people overwhelmingly tend to interact with brands on Twitter.

– And that nearly 65 percent of those people are family decision-makers.

– Two-thirds of the audience are the people who will decide, or at least have input about, which dentist to choose.

– But people don’t visit Twitter just for the tweets.

– Video on Twitter is also a huge draw.

– Nearly half of respondents in a survey are watching videos on Twitter to get information.

– You should have your doctor and patient testimonial videos on your website and on your own YouTube channel.

– Twitter is the next destination for your videos.

– But be warned – social media marketing, done right, is time-intensive.

– You have to engage on a regular basis with the people who engage with your brand.

– Decision-making is a process, not an event, and you have to interact with your prospects until they’re ready to choose you.

– You can do that yourself, or you can delegate the responsibility to a staff member.

– If you are going to establish your brand on Twitter, make sure to use all available analytics tools to try to measure your ROI.

– Otherwise, you could be spending a lot of time and getting not much in return.

– Join me for our next podcast.

– Until then, keep moving forward.