Are There Too Many “Rats” In The Dental Race?

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Patient Attraction Episode 1245

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, CEO of SmartBox.

– I think it’s safe to say that the U.S. economy has recovered from the Great Recession.

– Numbers are up overall while unemployment is nearing record lows.

– With this ongoing boom, more and more people are looking for dental care.

– That sounds great until you consider what the vast majority of prospects want.

– They want the least amount of care at the lowest price.

– And they want the lowest price because, despite recent small gains, wages have been pretty much flat for more than a decade.

– People are working, but they can’t afford a lot of dental care because the cost of dental services has far outgrown their ability to pay.

– Crowds of low-value patients pretty much define the dental rat race … with bad cheese.

– The dentists I talk with tell me they’re practically running from room to room.

– They’re not just booked, they’re overbooked.

– A lot of practices have extended their hours or even remained open an additional day to cope with the flood.

– So they’re working too hard for too long for too little in return.

– This is a lousy way to run a dental practice – unless you have no outside life.

– Dr. Scott Watterson of Jackson, Michigan, has a life, and he wants to focus more on that.

– He said, “I have 4 kids and a wife and we’re all busy, but sometimes being busy practicing dentistry is not what I want to be busy doing.

– “I coach soccer, I am involved with my kids’ lives, I value my marriage, and we spend a lot of time together, but not enough.

– “And so, at the end of the day, at the end of life, I want to be able to look back and say I spent the time I needed to with those that mattered most.

– “I feel SmartBox is going to make a big difference in my practice moving forward.

– “And so, that’s what my goal is.”

– Does that sound like a pipe dream to you?

– If so, I understand.

– You’re probably too caught up in the rat race to look up and see that there’s more out there.

– There’s an old saying – when you’re up to your butt in alligators, it’s hard to remember that your original intention was to drain the swamp.

– So, we’ve got rats, and alligators, and dentists who are half killing themselves for not enough in return.

– Enough, already.

– Let’s end this.

– SmartBox provides a steady stream of better patients to our doctors so they can focus on doing the dentistry.

– But they get to do the dentistry on many more better patients.

– Those are patients with the ability and willingness to pay more for the right dentist.

– Better patients make up about 30 percent of most markets, so it’s not like there’s a shortage.

– With better patients providing much higher average case value, you don’t have to work nearly as hard to make more money than you are now.

– And that gives you time for living and enjoying life.

– If you’re ready to quit the dental rat race, here’s what you need to do.
– Visit smartboxdental.com and reserve your free, no-obligation Practice Discovery Session™.

– We’ll schedule a 25-minute phone call with you at a convenient time.

– The results from that call will allow us to create your completely personalized Patient Attraction Roadmap™.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– You don’t have to let the rats win – in fact, you don’t even have to race anymore when you partner with SmartBox.

– The “cheese” is a whole lot better, too.

– Join me for our next podcast.

– Until then, keep moving forward.