News You Can Use
Welcome to the latest issue of Straight from the ’Box.
Our SmartBox Success “contest” continues, and our practices are definitely stepping up their game! Meet some of the February winners who attended our very first Front Office Success Seminar, held in April. The seminar was such an outstanding success that we’ve got another seminar coming up in September. Check it out!
Our New in `Box features impressive improvements to SmartBox’s New Patient Assistant chatbot. You’ll like what you read, and it won’t cost you a dime to add the new features to your existing chatbot!
Find out what our hardworking writing team is doing on your behalf (and totally behind the scenes) in We Have Ignition. Now What?
And of course, you’ll learn Colin’s thoughts about The State of Web Marketing.
Thanks for reading Straight from the ’Box. As always, we’ll keep you posted.
The Front Office Success Seminar
ROCKING THE HOUSE With Knowledge!
SmartBox’s first Front Office Success Seminar was held on April 12th at SmartBox Headquarters in New Albany, Indiana. The sold-out event was a tremendous success.
A SmartBox exclusive, this one-day seminar is designed to enable your staff to appoint more new patients and even more fee-for-service patients.
The featured presenter was Denise Campbell, an amazing instructor with over 30 years of front office experience. She garnered rave reviews from participants.
Don’t take our word for it, though.“It was a great experience to see how SmartBox operates and to meet everyone. Denise is amazing with her phone skills!!”
“Everyone was very welcoming and made the training a valuable asset to use in our office.”
Three of the top 12 practices in our SmartBox Success challenge (February results) attended our Front Office Success Seminar. Stacey Iseler, VP of Client Success, handed out awards to Amy, Wrather Family Dentistry; Rhiannon, The DentaLink; and Erika, Miner Dental.
We’re presenting Front Office Success again on Friday, September 20th!
The cost is just $179 per participant; your practice, or the attendees, are responsible for transportation and lodging. (We arrange a discounted rate at a nearby hotel.)
REGISTER NOW! Attendance is limited to just 15 people!
New in `Box
SmartBox’s New Patient Assistant
Better Than Ever!
If you haven’t checked out our New Patient Assistant (NPA), you really should.
- answers routine inquiries on your website,
- collects prospect information,
- helps schedule appointments, and
- frees up your front office time to deal with in-office matters.
And now, we’ve made our chatbot better than ever! Here are some of the new features.
Your prospects now have the choice to interact via:
- The New Patient Assistant (automated chatbot)
- Live Chat with a team member
- Two-way texting (Two Texting), often the preferred medium for the younger demographic
- Any combination of the above
This more flexible approach gives prospects the communication paths they’re most comfortable with and heightens engagement.
But the features and conveniences don’t stop there!
- Your practice will receive emails when Live Chats start and texts are sent.
- Staff can respond to both Live Chat and two-way texting on one easy-to-use platform.
- SmartBox automatically generates a texting number that is unique to your practice; all your team needs to do is interact with prospects.
- The platform supports an unlimited number of users, so adding front office staff as needed to handle demand is a breeze.
With our new Live Chat feature, we give your front office staff the flexibility to wait until a user asks to interact with staff, or they can take over a chatbot conversation at any time.
Finally, our better-than-ever New Patient Assistant is connected to your PracticeHQ™ dashboard! You can see how many chats are turning into New Patient Opportunities, while allowing your staff to be even more efficient!
If you already have New Patient Assistant and you’d like to add the new features, be sure to mention it during your next call with your CSM.
Not a current NPA user but ready to add our new and improved New Patient Assistant to your “arsenal”? Just reach out to your CSM, and we’ll make it happen for you!
We Have Ignition. Now What?
The Hardest-Working People You’ll (Probably) Never Meet
Introducing The SmartBox Writing Team!
They’re the unsung heroes of social media, these hardworking individuals with a remarkable ability to write about the same dentistry-related topic in a dozen different ways.
SmartBox’s writing team produces many hundreds of pieces of stunning online content for our dentists every month. They take care to never duplicate a post, so every piece of content they produce for dentists’ blogs and Facebook pages is unique and optimized for SEO.
Google likes that a lot, so our copywriters’ output does very nice things for our clients’ search engine results page listings.
It’s all the more remarkable when you consider that every dentist presents with a unique mix of services offered, services emphasized, and geographical considerations.
That’s not all the writing team does, either. At any given time, some of our industrious copywriters are writing new clients’ website copy; toiling over a book or a shook (short book); writing Spotify ads, landing pages, and direct mail postcards; or working on any number of other things.
You may never know who the “pen behind the scenes” is when it comes to your website or your blog, but rest assured that you’re in very professional hands.
What’s Stopping You?
Coming Soon: The Solution!
If I had to sum up the state of dentistry as it’s practiced now, the phrase I would use is “busy, but unsatisfied.”
I hear from dentists all over the country who are working too many boring hours, missing out on their kids’ lives, uncertain whether they’ll have to work until they’re 70, and on and on.
Since dentists almost without exception are busy, there’s no question that the patients are out there. It’s the kinds of patients that a dentist gets, and how well the practice does at converting service provision to bottom-line profits, that separates a truly successful practice from one that’s just getting by.
Here at SmartBox, we’re developing a service to help dentists address and resolve internal practice issues, the ones that limit success and keep dentists working too hard for too long. And ultimately, getting too little in return.
This new offering isn’t “ready for prime time” yet, so don’t get too excited. But it is coming, and I think you will be excited when we roll it out.
As always, I’ll keep you posted.
Keep Moving Forward,
Colin Receveur, Founder & CEO
Help Out A Pal!
Do you know a dentist who’s struggling with getting the patients he or she needs? Give us his or her contact information, and we’ll send a free copy of Colin’s latest book, Dammit, Colin, I’m a Dentist, Not a Marketer! Just shoot your CSM an email!