News You Can Use
Welcome to the latest issue of Straight from the ’Box.
As you read in the last issue, the SmartBox Challenge is over. 2019 brings you SmartBox Success in which your practice’s performance earns you bragging rights and cool stuff! You’ll learn the details in this issue.
If you’re looking for even more patients in your chairs, have we got an offer for you! Check out our Full Spectrum Marketing program in this issue.
What’s all the “BUZZ” about social media for dentists? We’re bringing you a bonus feature this month featuring Colin with Jack Hadley, the founder of My Social Practice and an all-around nice guy and social media marketing guru.
Big news for our Patient Attraction Phone Training™ program! We’re introducing new modules to enhance your front office staff’s skills. Read all about it in this issue.
And as always, you’ll learn our fearless leader’s thoughts about The State of Success.
Thanks for reading Straight from the ’Box. As always, we’ll keep you posted.
We’re Talking Serious Bragging Rights!
Marking and celebrating your achievements during your success journey is a great way to recognize your accomplishments and motivate everyone in your practice!
That’s the idea behind 2019’s SmartBox Success program.
We’ll measure your practice’s Success Rate by your Call Answer Rate and Scheduling
Conversion Rate every month.
The three practices for each Client Success Manager that show the greatest improvement each month will receive fun and eye-catching plaques and other items for display. (Maybe you should consider getting a trophy case.)
You’ll hear this month, if you haven’t already, about how your practice performed in February versus January. And every month after that through December, your practice has the opportunity for serious bragging rights.
There’s a lengthy legal description of the contest, but it comes down to this: you’re entered; you don’t have to pay anything beyond your monthly investment in your marketing; you don’t have to do anything other than what you do every day; and the prize value is pretty much nominal.
Best of luck, and here’s to your success in 2019!
If you have questions, touch base with your CSM.
P.S. Are you a rules kind of person? You’ll find the SmartBox Success rules here.
New in `Box
Introducing Full Spectrum Marketing!
Cover ALL Your Bases
Online marketing is where 97 percent of searches start these days … but it’s not the be-all and end-all.
Being able to target your patients with multichannel marketing is a proven way to increase conversion rates by up to 62 percent over single-channel campaigns. We’ve also seen average patient values increase from multichannel marketing, attracting better patients than single-source marketing.
Results: When targeting specific niches or services, we’ve seen results jump from 7 to 19 more new patients monthly, adding $8,694 to $33,364 more collections into a practice.
Our Full Spectrum Marketing program includes:
- 3 Postcards mailed to the households closest to your practice
- Landing Page with Special Offer
- Lead capture form to collect prospective patient info
- 3-Email Follow-Up Sequences
- 2 Follow-Up Text Messages
- Paid Media on the platforms best suited for conversion
- Retractable Banner to display your special offer in the office as a reminder to patients
Some examples of campaigns that have produced great results:
- New Patient Special
- Veneers: Smile improvement for weddings, HS reunions, holiday parties, etc.
- Invisalign: Get ready for special occasions/events
- Insurance/HSA: Use it or lose it
- The sky’s the limit …
Get Full Spectrum Marketing working for you! Contact your Client Success Manager.
New Phone Training Modules Coming Soon!
If you’re one of the many dentists who have taken advantage of our proprietary, dental practice-specific Patient Attraction Phone Training™, you’ll be pleased to know that we’re expanding the offerings within the program!
We’re adding additional value for our doctors to help their front offices become even more effective in converting new patient callers to butts in chairs.
Our new offerings expand on and enhance the core program to help your front office people:
- Master HIPAA Basics
- Relate to Dental Patients’ Pain, Hopes, and Fears
- Avoid Conversational Pitfalls
- Use Active Listening to Ensure Understanding
- Reframe the Caller to Overcome Objections
- Manage Their Stress
And much more!
At present, we anticipate rolling out three new modules per year at no additional charge. We’ll let you know when each new offering is available.
Questions? Talk with your CSM.
Web Marketing Meets Social Media Marketing!
Introducing Jack Hadley Of My Social Practice
Our fearless leader, Colin Receveur, gets around, and in the process he meets all kinds of interesting people.
Recently, Colin had a fascinating conversation with Jack Hadley, the founder of My Social Practice. SmartBox has partnered with My Social Practice to bring you BUZZ™, the comprehensive social media marketing solution for dentists.
Fortunately for everyone, they recorded their conversation, and it’s a fascinating deep dive into what makes dental social media marketing work, how it ties into your overall marketing efforts, and what the future may hold for dental marketing.
You can listen to the podcast here.
ADDED BONUS! We have a special PODCAST offer! Sign up for BUZZ for 12 months, and you’ll receive a FREE iPad with your photo booth stand. We’ll waive the $499 setup fee, too!
This is a limited-time offer. Order BUZZ by April 1st and save.
The State Of Success
Is Now What YOU Want It To Be
I think it’s fair to say that dental web marketing has reached a tipping point …
Since day one, our Patient Attraction System® was designed around my dad, Dr. Ron, and his desire to attract better patients and grow his average case size.
When you make more per patient, you have the choice of working less while you still make the same amount of money or even more.
If you keep the same hours, your revenues will soar. That does great things for you now and as you move toward retirement or selling your practice.
Better patients are also more likely to continue using your services in the face of another economic downturn.
Schedule a talk with your CSM about your goals – not just this month’s goals or 2019 goals, but what kind of practice and patients you’d like to have in the future.
Let’s get started making the possible into your reality.
Keep Moving Forward,
Colin Receveur, Founder & CEO
SmartBox On The Road!
It’s a great life, and a great time! Pictured are the hard-charging Colin Receveur and Dr. Harry Marget of East Bentleigh Dental Group, Australia, at Chicago Midwinter.
Kudos to Dr. Marget for making the trip across the big pond!
Look for the SmartBox team at these upcoming events:
- Hinman Atlanta, March 21-13
- Team Training Institute Summit, April 26-27
- American Association of Orthodontists in LA, May 4-7
See you at the show!
P.S. Do you know a dentist who’s struggling with marketing? Give us his or her contact information, and we’ll send a free copy of Colin’s latest book, Dammit, Colin, I’m A Dentist, Not A Marketer! Just shoot your CSM an email!