News You Can Use
Welcome to the latest issue of Straight from the ’Box.
Our SmartBox Success column gives you great ideas for turning September into a smashing success.
Get the lowdown on the rollout of SmartBox Success Academy, plus a first look at the content modules, in New in `Box.
In We Have Ignition. Now What?, you’ll learn how online aggregators can throw a spanner in the works (as our cousins across the pond say) when it comes to keeping your information consistent.
If getting enough internal referrals is one of the banes of your existence, take heart! Inquiring Minds presents the must-know tips and techniques.
Colin’s been doing some deep thinking about the state of success for SmartBox dentists. He’ll tell you about it in The State of Web Marketing.
Thanks for reading Straight from the ’Box. As always, we’ll keep you posted.
September Is Success Waiting to Happen
Having a successful September begins now – if you take steps to avoid the “traditional” dip in appointments. Just in case you’re too overwhelmed with patients to spend a lot of time thinking up promotions, here are some suggestions, plus one extraordinary idea.
Be sure to actively reach out to existing patients to get them in for cleanings and treatment plans. Remember, with the kids back in school, quite a few parents may have more time available. If your front office has the bandwidth, personal phone calls are a great way to remind patients of just how welcoming your practice is. If you’re pushed for time, automated email and text reminders also work.
If your numbers need a further boost, consider a special. Remember, September is only a few months from the holiday season. Teeth whitening and other minor cosmetic treatments are good, as is getting clients started now on short-term ortho.
While keeping the chairs full is almost always your first priority, there are other ways to make time productive. Consider designating time for continuing education for your team. It’s also a great opportunity to schedule some team-bonding activities, to deep-clean the office, or to work on those projects on the back burner.
Now, here’s the extraordinary idea. Start SmartBox’s Success Academy with your team. Invest 18 hours in positioning your practice for the growth and success you want.
For more information about the Success Academy, check out the article in this month’s newsletter or talk with your CSM.
New in `Box
Happening NOW: SmartBox Success Academy!
SmartBox will be rolling out Success Academy this month! Here’s a high-level overview of the comprehensive success curriculum available through our online, on-demand program:
- 3 modules on The Vision of Your Practice
- 5 modules on Your 5 A’s 90-Day Strategy
- 1 module on Increasing Your Answered Rate – The BAT Line
- 10 modules on Increasing Your Appointed Rate – Phone Training
- Content updated periodically throughout the year
- More modules coming online each week
Speaking of the 5 A’s – Answer, Appoint, Attend, Accept, Average – your CSM has already been focusing on the first two with you. Look at the success you’ve been able to achieve by addressing just two of these vital metrics. Focusing on the other three A’s will help your numbers soar!
You probably have questions about the Academy; let’s look at the most common ones.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like.
Questions? Talk with your CSM!
We Have Ignition. Now What?
Keeping Up With Your Local360™ Listings
Our Local360™ Search Optimization tool ensures that your NAP (Name, Address, Phone) is consistent across the entire internet. Achieving that consistency can take some time, however.
That’s because your NAP will frequently appear on aggregator sites – sites that collect data from other online sources and feature the information in one place. Changing incorrect listings relies largely on aggregators to make the new information live.
As much as we’d like to have control over that situation, we don’t, and there can be a lag between different aggregator sites displaying your correct NAP.
Also, most listing sites, including Google My Business, allow users to request changes to the information listed. If users suggest information or data that is incorrect, we have to go back and correct that data. Most of the time the listing site will go with the trusted source – SmartBox – but there are times when we have to go back in and update the incorrect data a user suggested.
We do our absolute best to monitor these, and we’re working harder than ever to make sure your information is correct. Please let us know if you see something listed inaccurately. We want to make sure of your continued success.
Inquiring Minds (FAQs)
How Do I Get More Internal Referrals?
When it comes to referrals, the most successful dental practices are a 50/50 proposition: 50 percent of referrals are internal, and 50 percent come from all other practice growth efforts.
The cost of internal referrals is minor compared to your marketing outlay. If you’re not hitting that 50 percent mark, it makes sense to bolster your internal referral rate. Here are some ideas.
Onboarding Is Key
Creating a loyal patient – one who’s likely to stay, pay, and refer – begins with a great onboarding experience. A warm welcome, extra time for orientation to the facility, a measured number of introductions, establishing a personal relationship, and well-executed patient onboarding materials are all keys to a great first patient experience.
Taking Care of Your Own
It costs far more to attract a new patient via marketing than it does to retain an existing patient. Moreover, a patient who leaves is unlikely to refer. Continuing to provide top-notch care and a great patient experience are vital to your internal referral efforts. Short waiting room times and an open, attentive attitude to patient concerns enhance the in-office experience. Sending out birthday cards and staying in touch via email, texts, or voicemails help keep relationships alive between appointments.
Give Them a Reason
In-office referral contests are great motivators for your existing patients. Of course, the prizes you can award may be limited by state regulations, so check yours carefully. You can also increase patients’ engagement, and the likelihood of more referrals, with SmartBox’s BUZZ™, the comprehensive social media solution for dental practices.
UPCOMING EVENTS AT SMARTBOX!
September 20, 2019
Front Office Success Seminar – Only 5 seats remaining!
September 12-13, 2019
The Dental Practice Transformation Seminar – SOLD OUT!
Space for all events is limited. Talk with your CSM for more information.
The Whole Ball of Wax
Sometimes, der Google isn’t all that helpful.
The old idiom “the whole ball of wax” is listed as dating back to at least the 1880s, but its origin is uncertain. Anyway, the phrase means “everything,” which is why I chose it for this month’s State of Web Marketing.
As you’ve almost certainly read, or been told, SmartBox has gone far beyond just providing superb dental practice patient attraction services. I won’t recap here everything we do and offer, but the bottom line is that you have “the whole ball of wax” available to you.
SmartBox now covers the entire spectrum of non-clinical patient services: attracting, converting, and retaining the patients you want. The only question is whether you’re taking full advantage.
I’m not trying to push you into something you don’t need, but let me say this: we have the services and tools to propel your practice to almost any level of success.
That’s something to keep in mind now and going forward. Your definition of success is attainable. All it takes is your willingness. And as T. S. Eliot wrote, “Only those who will risk going too far can possibly find out how far one can go.”
That quote is actually on my Gmail signature as it’s something I strongly believe in.
Thanks for reading. As always, I’ll keep you posted.
Keep Moving Forward,
Colin Receveur, Founder & CEO
Help Out a Pal!
Do you know a dentist who’s struggling with getting the patients he or she needs? Give us his or her contact information, and we’ll send a free copy of Colin’s latest book, Dammit, Colin, I’m a Dentist, Not a Marketer! Just shoot your CSM an email!