Hey, remember that management class you had in dental school?
Of course you don’t, because there wasn’t one.
Now, maybe you have a business degree. If so, congratulations. By one dentist’s estimate, you’re saddled with nearly 30 non-clinical responsibilities as a manager. The amazing thing is that you still have a viable practice, given how much time you’re spending on managing non-clinical things.
If you don’t have business training, you’re probably running as fast as you can just to stay in one place. That can mean long days, evenings, and even weekends. And time away from family, friends, and any form of recreation.
If that’s what trips your trigger, then continue. Otherwise, read on.
This Isn’t How Dentistry Is Supposed To Be
No matter how you envisioned life after dental school, spending way too much time on the business of your business probably wasn’t what you had in mind.
Hopefully, you still enjoy the practice of dentistry. Wouldn’t it be nice to be able to focus more on seeing patients and solving their dental problems?
Hiring a good practice manager can take some of the burden of overseeing day-to-day operations off you. But there are some things that most practice managers aren’t trained in. Marketing a dental practice is one of those things. The few practice managers who do have marketing experience tend to use the same advertising approach that dentists have used for decades.
Typically, that consists of some newspaper ads, a few postcard campaigns, a Yellow Pages ad, and a website that hasn’t been updated in years.
Every month, or at the very least every quarter, you (and your practice manager, if you have one) have to figure out what you’re going to do this time to get more new patients through the door. That’s an additional non-clinical duty that you just don’t need.
That’s the approach that worked well until about 20 years ago. But today, people overwhelmingly begin their search for a dentist online. The traditional marketing model isn’t working well enough for tens of thousands of dentists in the United States. Odds are that it’s the approach you’re using for your practice.
Unless you’re extremely fortunate, it’s not the approach you should be using.
More Patients, More Profits, More Freedom
There’s a proven method of promoting your practice that doesn’t require you to wearing a marketing hat in addition to your other 28 non-dentist hats. This approach is helping more than 550 dentists on three continents to get more and better patients … without taking up more than an hour or two per month of the practice owner’s time.
SmartBox’s industry-leading Patient Attraction System™ is revolutionizing how dentists attract new patients. Discover what SmartBox can do for your practice. Visit smartboxdental.com and click on the Get Started arrow.
Schedule your free Practice Analysis Session™. We’ll show you a Patient Attraction System™ that can double or even triple your practice. And, you’ll receive your personal, customized Patient Attraction Roadmap™, absolutely FREE and with NO obligation.
Get rid of your practice marketing hat, and get more and better patients for your practice with SmartBox.