How You Can Get New Patients In Your Dental Office
You’d be surprised how often this phrase is searched for:
how to get new patients in dental office
Or maybe you wouldn’t be surprised.
Every dentist needs to constantly replenish his or her patient base. Patients relocate, lose dental insurance, choose another dentist, or die. That’s life, but it means that dentists are forced to constantly advertise to get more patients in their dental office.
Or so they think.
Advertising is great for commodities like groceries, flat-screen TVs, and automobiles, but not so great for dentists. Dentistry isn’t a commodity business, and dentists don’t have to pursue their profession as if they were selling sunglasses at a mall kiosk.
Yet far too many dentists still hold to the idea that offering low prices is the best way to get new patients.