Is Google AdWords Hemorrhaging Your Money (And New Patients)?
Are you one of the thousands of dentists who have dumped money into Google AdWords without seeing a strong return on investment (ROI)? If not, skip down to “How Dental Marketing Firms Charge You.” If you have – or are – it’s understandable. When AdWords came out, it was an easy way to self-market. All you had to do was create an account, link a credit card, design some ads, and bid on the most logical keywords. It may have even worked for a while.
But then a competitor may have come in and taken over the top spot on your most valuable keywords. Or maybe you had a dip in dental prospect searches of your important keywords. Either way, AdWords isn’t working for you the way it once did. Maybe it never really “worked” at all. What now?