Dental Office Email Marketing – Worth It Or Not?
Put Your Marketing On Automatic
If you listen to some of the pundits on the subject of dental email marketing, you’ll conclude that it’s dead. That’s half-right; the traditional approach to email marketing – done manually, on a hit-or-miss basis – has definitely passed its “sell-by” date. Automated email marketing is the wave of the future, and it’s here now for dental practices.
It’s A Question of The Right Content…
Using dental emails to move prospects through your sales funnel requires a stream of content specific to each prospect’s dental concerns. Dentures, implants, bridges, periodontitis treatment, cosmetic dentistry, sleep apnea treatment, hygiene services – any service you offer requires its own dedicated, educational email content stream.
That’s a lot of writing and editing for anyone, and it’s generally something that dentists can’t ask their staff people to do.